Shannon Okey
Cooperative Press
Shannon Okey is one of the most dynamic people in our industry -- she's always into the newest and hottest thing, knows absolutely everyone important, and is an excellent designer and teacher. The book she has written on the business of designing is an exceptionally valuable resource for those seeking to advance in the handknitting/crochet business. It's also a cautionary tale: almost all the designers interviewed had reservations when asked if they'd do it again.
The book has two main parts: eleven chapters that cover crucial aspects of the industry, followed by a series of interviews -- twenty-nine in all -- of industry movers and shakers. Among them are Ysolde Teague, Melanie Falick, Adina Klein, Louisa Harding, Karin Strom, and Annie Modesitt, all generously and very openly sharing their perceptions of where things stand in the industry. Both parts of the book are extremely valuable. Shannon's chapters cover the various ways to generate income, from designing to teaching and tech editing; using social media like twitter, facebook and ravelry; legal matters such as copyright; pattern writing; digital pattern sales, advertising, and much more. These chapters are replete with links to sites where more information can be obtained. In other words, the book provides not only a solid foundation for the curious, but offers steps to further one's education.
It's also a fun read -- Shannon conveys hard core facts with humor, such as this tidbit that precedes the section on Contracts:
"I may have worked in a law office once upon a time, and I do look awfully good in a suit, but I am not a lawyer and I am not your lawyer and there are no lawyers within 100 yards of me right now and let’s just all agree that lawyering is not happening here, OK? What I am going to tell you about contracts is mostly: common sense, designed to give you a basis for understanding what contracts are meant to do, and a means of supplying resources to help you find further information."
Among the many designer interviews, I especially enjoyed what Melissa Wehrle had to say:
"New designer: Don’t feel like you need to accept every offer that comes across your desk. If the pay is too low, don’t waste your time or figure it’s a good exchange for exposure. If it’s ever going to get any easier for a designer to make a living at this, we all need to stick together for one another and for ourselves. Don’t be taken advantage of and don’t be afraid they won’t want to work with you again if you speak up. If they like your work, they like your work no matter what.
To the old school knitter: The internet is your friend! PDFs are not the enemy. Twitter is not going to steal your soul. Trust in the digital revolution, your customer base will grow and everyone will be happy! Mainly you! "
Former Vogue Knitting editor Adina Klein has a very informative interview, and understands well the plight of designers today:
"Unless you are tech savvy and want to spend a large part of your working hours working on your website, your blog, your Twitter, etc. you can’t be a success as a designer these days. My heroes in this business are eating beans and foreclosing on their homes or abandoning their careers because they simply don’t give a damn about the internet. They are designers. They don’t want to be blogging, they want to be designing. They don’t want to be answering questions from idiot knitters 24 hours a day. Inferior designers who are tech savvy or who have tech savvy boyfriends or sisters or whatever are making money hand over fist and the people who created the foundation of this industry are being left in the dust. "
Here are some opinions about pattern writing from tech editor Charlotte Quiggle:
"I prefer succinct, well-written patterns that give the knitter (and me as tech editor) the information necessary to work a given project. So, I don’t like to get a 20-page pattern where everything is over-explained. I particularly dislike patterns that tell a knitter “Now you are going to do this, now you are going to do that, when you’re done with that, do this while doing this at the same time.” I don’t like the use of the 2nd person in a pattern and don’t think that a well-written pattern is a conversation, it’s a recipe. All that 'talky' stuff tends to overwhelm the actual instructions and the pattern gets more difficult to read."
There's so much more, it's impossible to summarize the thrust and impact of reading these interviews. Suffice it to say that having read them, you will know a great deal more about the industry then you did before, since many thoughts aired here have never before seen the light of print. To my mind, what's depicted is an industry in flux, grappling with changing media and other challenges, not yet sure of its way into the future.
What I am sure of is that this book will empower many new designers to make their way in this difficult industry, and also those of us who aren't new but continue to strive. I'm in the latter group and have been stimulated by the book in countless ways.
Now, departing from any semblance of reviewer impartiality: I sincerely wish that the book's contents could also stir industry decision makers to reconsider the perpetually low fees paid to designers. I never understand those who say "The world doesn't owe designers a living." Of course that's true, and no one is holding a gun to my head to continue. But the same issues come up with all creative industries, and the "talent" is always underpaid, while the "suits" head to the bank. Responsible industries take it upon themselves to insure that everyone gets a reasonable piece of the pie; if they don't, those who provide services often have to unite and protest to instigate action, witness the Musicians Union, Writers Guild, Screen Actors Guild, etc. I don't get those who way, "If you don't like it, get out." Sadly, many fine designers do. I'm not a quitter, I want to see it get better, and I call on the industry to reorganize itself to reflect the real value designers put into the business. And on my fellow designers to join the good fight.